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Have you never heard of Google’s Universal Search?

Last year Google announced that it would pick the top selections of various file formats, videos, images, .pdf’s, etc and include them in the regular, normal search results. (It’s not just about .html anymore.) You can read Danny Sullivan’s (whoever he is), explanation of this new Google feature or just search in Google, there are tons of posts about it.

Of course, the file would need to be considered important and relevent by Google’s algorithm.

Google calls this feature Universal Search and it’s Google’s way of keeping up with the Web 2.0 concept.

At the time when Universal Search was announced, a lot of webmasters were moaning and groaning, (mostly WH webmasters LOL), because they figured if more file formats are included, it will water down the SERPs, (read, push their beloved pages down) and they were right.

For most queries, you willl see at least one video, image, or .pdf in the top ten results. However, I did not see any of these in the top 100 for ‘buy viagra’. The door is wide open.

So, create a file in one of the alternative formats, give it a relevent filename, get some backlinks with the keyword in the anchor and you’re good to go.