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A major U.S. AIDS treatment group plans to file a lawsuit that accuses drug giant Pfizer Inc. of illegally promoting recreational use of its blockbuster impotence pill Viagra.

The AIDS Healthcare Foundation (AHF) told Reuters it wants Pfizer to be barred from marketing Viagra as a lifestyle or sexual enhancement drug. AHF claims that Pfizer’s Viagra advertising “has caused an increase in the spread of sexually transmitted diseases including but not limited to HIV/AIDS.”

“Pfizer has created and contributed to the perception of Viagra as a safe, sexy, lifestyle, recreational drug, to be frequently used regardless of the degree, or even existence of” erectile dysfunction, the group said in draft legal documents.

Pfizer, the world’s largest drug maker, said it was committed to appropriate Viagra use and urged men to see a doctor for a proper diagnosis. The drug is sold by prescription.

AHF, in its legal arguments, pointed to several Viagra promotions from recent years, including a 2005 newspaper ad that featured a smiling man asking, “What are you doing on New Year’s Eve?”

Another ad that ran near the 2006 Super Bowl urged men to “Be this Sunday’s MVP” and ask their doctors about Viagra.